Goal

Utilize surf culture to differentiate and make a unique impression among the many cafes in the area.

Solution

The task was to create a brand identity for a laid-back cafe centered around surf culture, emphasizing a relaxed, modern, and trendy vibe. The goal was to convey a cool yet slightly sophisticated atmosphere, inviting the community to linger. The logo, a handwritten serif wordmark, and a sunset-inspired color palette were crafted to embody this story. Additionally, a wave pattern pays homage to the Pacific Ocean, completing the brand identity

Services

Branding Strategy, Verbal Identity, Visual Identity, Art Direction, Menu System, Uniforms/Apparel, Social Media Assets, Photography.

Collaborators

Client: Shine Cafe LLC
Photography: Black Rabbit
Social Media: Black Rabbit