Goal

Create a warm, approachable brand identity that captures the vibrant, sun-filled energy of Scusi Pizza while highlighting its elevated culinary roots.

Solution

Develop a playful yet refined visual identity that balances the casual neighborhood vibe with the sophistication brought by Michelin-starred chef Laurent Tourondel. An illustrator was hired to create a custom scene featuring lively characters enjoying pizza, drinks, and treats, bringing the courtyard experience to life through art. The branding celebrates fresh ingredients, community gathering, and the spirited charm of Scusi’s setting.

Services

Brand Strategy, Verbal Identity, Visual Identity, Custom Key Art, Menu System, Print & Environmental Collateral, Social Media Assets.

Collaborators

Client: LTH Hospitality
Illustrations: Victoria Krylov Illustration
Social Media: C3 Creative