Goal

Distinguish itself in the homewares and hostess gifts market by celebrating life's raw, unpolished moments through its moody aesthetic. Unlike conventional brands that focus on perfection and cheer, Bad Harvest embraces the full spectrum of human experience, including its darker, more complex aspects. By offering items that resonate with life's depth and richness, Bad Harvest’s mission is to attract those who seek meaning and connection in their living spaces, rather than mere decoration.

Solution

Create a visual experience that communicates a sense of depth, introspection, and raw beauty, embodied in the carefully curated products.

Services

Brand Strategy, Brand Identity, Visual Identity, Art Direction, Photography.

Collaborators

Client: Bad Harvest
Photography: Black Rabbit