Goal

Infuse renewed vitality into the existing location currently
occupied by The Vine.

Solution

Rebranding The Vine into Back Bar aims to inject fresh energy and sophistication into the local bar scene. The chosen name reflects the bar's revitalized essence, blending sleek elegance with a vibrant spirit. Back Bar offers an alluring and sophisticated ambiance, attracting a diverse clientele with affordable yet high-quality drinks. The goal is to breathe new life into cocktails and the overall bar experience.

Services

ReBrand Strategy, Verbal Identity, Visual Identity, Art Direction, Menu System, Coasters, Photography, Social Media Assets.

Collaborators

Client: LTH Hospitality
Photography: C3 Creative
Social Media: C3 Creative